'The era of the big one-size-fits-all sale is coming to an end because the latest operations tech is making it possible for stores to give you what you want at the price you want any day of the year.'
This is due to the competitiveness nature of the market; retailers will offer any product at the right competitive price to meet their business needs. This would prove to have great advantages for the shopaholics. The sophistication of the technologies has been building this for some time where they can offer the target consumer market of a given retailer the desired price for the whole year.
Amazon was one of the lead companies that changed the way we shop every day they have enabled shoppers to directly access the best prices and products that fit the shopper’s requirements. Shoppers do not have to actively seek for the right product and compare the prices of different suppliers. This will save plenty of time for the consumers as well as it can increase efficiency.
The use of this technology could also aim to reduce the chaos since shoppers will now only need to find what they are looking for with a single click of a button. One of the most important factors of this technology is the use of data to tailor certain products. Some of the examples include targeting and re-targeting and in-app messaging. Seven of of ten Britons surveyed mentioned that they would unsubscribe from companies on social channels if brands do not satisfy their needs by spotting what they are looking for.
Therefore, retailers and consumers will no longer need big sale days such as Black Friday. Companies will know the right number of employees, goods and pricing to meet the demand of their customers. Likewise, all customers will be able to consume the suitable products they need faster.
