It is very apparent that due to the pandemic online shopping increased tremendously during 2020. However, sales from e-commerce have already been predicted to increase regardless – sales from mobile commerce is seen to increase by 15% by the end of 2021. It has been seen that sales from mobile devices will account for 73% of all ecommerce sales. This gives B2C businesses to incentivise to boost their mobile user interface and user experience in order to increase sales in their business.
Methods in which corporations can boost mobile sales is to focus on multichannel personalisation by integrating personalisation to boost customer loyalty and retention. This will increment and enhance the customer experience. It has been noticed that the majority of marketers have not yet adopted the personalisation sequence.
Other factors that could increase sales are a better payment processing – possibility of new payment options coming to light, since it has been proven that complicated checkout mechanism decrease sales. Omni channel selling will increase in popularity, in a survey by Harvard Business Review: 73% of respondents said they sue multiple channels during their shopping journey).
It is predicted that voice shopping to take centre stage ever since people are increasingly relying on voice assistant devices such as Amazon Echo with Alexa. Green consumerism will become relevant, this means products that collaterally/directly help reduce the global warming problem – this has been proven to be because it makes the client feel better about their shopping habits.
Social media has been use in many ways to boost awareness and increase sales e.g. the increase in the use of influencer marketing. AI use in ecommerce (online sellers will spend $.3 billion on AI by 2022).
Other trends that can become relevant in 2021 is premium private label brands, this means access to brands and lower prices; offline ecommerce; stoppable TV; AI customer sourcing; ReCommerce or second hand commerce; P2P and rentals (peer-to-peer platforms); Smart home assistants (20% f smart speaker owners used them for shopping-related activities). For more information on the mentioned points please click here.
It is more than apparent that IoT and other technological advances will be fused more closely with ecommercing. These advances will become extremely popular because they will save time and money for the consumer to find the right and adequate product that they were looking for. Moreover, an increase in ‘ethical consumption’ has been very relevant, the fact that a product that the client buys has a positive effect on the world can boost sales of that product significantly.
